When you’re creating the brand blocks of your small business, your brand voice, or tone of voice as it’s also known, can be confusing. How important is it really? And why isn’t the way you would naturally write good enough? Well, let’s start with the basics…
I prefer to talk…
When I made the decision to leave, four months after getting married, I felt so lost. You can read the full story about why I left here. It wasn’t easy and it definitely wasn’t a dramatic exit. Instead it was a soft dribble away back to my parents’ house. My…
I’ve visited a therapist for counselling twice; first for relationship counselling when the relationship with my husband was at its rockiest and the second, to re-tell the story and let it all out once my relationship had ended.
The first therapist I saw, jointly with my husband, made me question…
This is emotional abuse.
When he insists you need to change and you do your best, but he keeps bringing up the past.
This is emotional abuse.
When he behaves differently in front of your family and worse in front of you.
This is emotional abuse.
When he talks about how…
So, you’ve won your first major client (yess!). You’ve accepted the project, can meet the deadline, you understand the deliverables and you’re happy with the fee. Ten minutes later and your email chirpily pings with the sound of the client copywriting brief (CB). …
‘Start as you mean to go on’ — nowadays it’s a phrase which wanders around with Cynicism on its back to humiliate the lives of those with good intentions everywhere.
Three weeks into the New Year and the resolutions are usually hanging by a thread. That oath to dry January…
With fewer than two weeks to go until the end of 2019, social media is bursting to excess with sponsored ads and boosted posts positively screaming the promise of your best next year ever. Scroll once and see cross-legged zen seekers basking in the elusive rays of enlightenment. …
Last week, I bumped into an old colleague on London’s Oxford Street — already rammed from kerb to shop-front with eager elbow-punching Christmas beavers, it was a bizarre feat of chance that we even managed to spot each other in the throng. …
Since it first rolled its way onto the health and wellness scene in 2010, Headspace has led the way in making the world a more mindful place, one deep breath at a time. …
