How to Break Down a Complex Copywriting Brief — with Examples
Because re-organising your client brief will give you better ideas.
6 min readMar 2, 2020
So, you’ve won your first major client (yess!). You’ve accepted the project, can meet the deadline, you understand the deliverables and you’re happy with the fee. Ten minutes later and your email chirpily pings with the sound of the client…