Photo by Anete Lūsiņa on Unsplash

How to Break Down a Complex Copywriting Brief — with Examples

Because re-organising your client brief will give you better ideas.

So, you’ve won your first major client (yess!). You’ve accepted the project, can meet the deadline, you understand the deliverables and you’re happy with the fee. Ten minutes later and your email chirpily pings with the sound of the client…

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