Why the savvy entrepreneur will always invest in a copywriter.

Photo by NeONBRAND on Unsplash

There’s no doubt that, coupled with a top product and/or service, great copywriting can equip a new business with the muscular legs it needs to hit the ground running. For SMEs and larger organisations it can allow them to keep running and leap joyfully over their competitors before landing into the welcoming arms of repeat customers.

These days customers are in control and, in a crowded marketplace, if young businesses want to be seen, let alone heard, they have to be prepared to elbow their way to the front like a dedicated bargain-hunter on Black Friday. Social media strategies, content marketing strategies, e-mail marketing strategies; to be truly effective they all demand mind-gripping, ‘read more’-clicking and bookmark-saving writing at their heart.

So, if you’re an entrepreneur not gifted with the ability to write a blog post with panache, then set aside some of your budget to invest in someone who is.

Still not convinced?

5 more reasons to invest in click-worthy copy.

01/ Copywriting is a sales pitch.

Your website is the hub of your business. You have various social media and e-mail marketing tendrils escaping its core but, ultimately, they all reach back to your site. And…